Vertu mobile phones can watch as luxury

A price of 20,000 U.S. dollars have true mobile market? This is in February 2003, that is, Vertu was founded one year after the first will be expensive limited edition Signature mobile phone before in Europe, one of the most famous luxury store Harrods department store window, the "Economist" queries issued. "If you spend at 20,000 U.S. dollars on a watch, why should not put money on mobile phone?" Vertu witty answers and won applause, but also won the hearts of their customers. Vertu is like at the original intent of the Latin, "high-quality, unique", it has far exceeded the mobile phone itself has a meaning, "This is a new pursuit of livelihood, Vertu is a way of life" , CEO(Alberto Torres) so the definition of perfection in his mind brand.
Looking for a brand of cultural content is a both an exciting and interesting things, especially such as Vertu only brand a few years, the development of a story each and every product is fresh in our memory. Advertised as the first "luxury communications products" company, Vertu begin on one mobile phone at this time more and more cheap to play a role in out-and-out against the trend. The first batch of Vertu mobile phone price was set at the 4900 U.S. dollars to between 19,450 U.S. dollars, which is almost at the beginning of 2001 can be seen as a farce, what is even more incredible is that a dozen or produced entirely by hand from the mobile phone there is no lack of advocates on the one start. The first American female movie star who buy Gwyneth Paltrow, and Madonna and Mariah Carey have said publicly that he is "Vertu fans" and to parties showed their toys to show piety diamonds, Jennifer Lopez has admitted that he had bought a three Vertu Mobile: Signature, 2004 edition of Ascent and the 2005 edition Signature Diamond limited edition section. Her style of inference in accordance with the 2006 launch of several products, she will buy up at least one titanium or Platinum Edition.
Vertu golden people will always doubt, this is a jewelry brand, or mobile phone brand, However, today's Vertu has become what those who have, and above all the rich people's minds favorites. Pens, watches, luxury cars can enter the scope of mobile phone can also be extravagant, but can be more extravagant, and this is by adhering to the spirit of Vertu: identity and quality, "Vertu are gathering at you after another phone will also become the audience the focus of that thing ", is responsible for market said that in order to achieve this effect, Vertu will never refuse to disclose to the media each Product sales are Forever" on the client satisfied with our products ", And for all to guess the names of buyers.
Memory, in 2006 launched Vertu Constellation has a high profile publicity campaign, "a cell phone, a grade of" slogans. It is said that this version is "the best Voyager" favorites, then was a about "Who are the top travelers" of the controversy, the results are a small group of "jet way of life" (Jet Set Lifestyle) became It's the first batch of users, "in London, have breakfast, afternoon shopping in Paris, then to New York to a candlelight dinner." What is required for high-end room, perhaps only Vertu know, as long as the cell phone on one of the Hakka by Service keys, cell phone will be for customers to connect directly to Vertu's exclusive 24-hour help desk, whether it is information on the various mobile phone services, or transportation, entertainment, restaurants, hotels, aviation, financial services etc., will have to answer specific questions services throughout the major cities all over the world, this is also a big temptation. Obviously, this has ceased to belong to the positioning of the fashion people, it is no wonder that big businessmen and trade socialite will spend up to 10,000 U.S. dollars to buy a stainless steel or gold to do shell, wrapped with leather, ceramic materials will be used as a button Constellation Series of mobile phone, and in this series, the 5000 U.S. dollars can only be regarded as low-grade materials, although the mobile phone form factor, but on the grade of feeling inadequate. By the end of 2006, Vertu with French jewelry brand Boucheron also introduced two more exaggerated Products, the global limit set with 8 colored gemstones 439 cobra coiled in the body of the Signature Cobra and 26 pythons coiled body Signature Python , Cobra's cost as much as 310,000 U.S. dollars, Python price of 115,000 U.S. dollars has also, even though the local website in Europe as "the world's ugliest most expensive mobile phone," but buyers are still more expensive in inner feelings of the Cobra, the latter because be positioned at the lower end of the list of goods.
2001, Vertu's Signature first mobile phone exposure, or rather, the then less than Vertu is an independent brand, it is just an attempt to Nokia, because Nokia is entirely Designed, chief designer of the Department of诺弗Frank (Frank Nuvo ) an ideal, a cell phone about the introduction of the F1 car the ideal, a dream about the luxury mobile phone. Frank was already a mobile phone design industry in the well-known figure, was known as the "cell phone communications industry Calvin Klein" or even "mobile phone industry, Tom Ford," is also very common, it was said at the time of his most brilliant , the global sale of each of five cell phone, there are three from him or his team designed. Vertu know the people should know, Frank is the soul of Vertu, in front of him, even if the CEO also has to but are orders, such as "time" the comment, "No Frank not Nokia, not to mention are Vertu. "
Vertu study the history of the former, we should first look at Nokia, Nokia Research on the former, it is necessary to understand what Frank. Who changed our lives, the long list of must have his place. When in 1983 the first Motorola DynaTAC 8000X handset available, the mobile phone in people's eyes is not only a stupid又丑又large bricks, every day it hides in the pocket. Prior to 1990, no one knows this company Nokia, said there is, at best, just listen to a small town in Finland called Nokia. Then back to light 17 years ago from Pasadena, California School of Design graduate soon, however Frank is a 28-year-old boy, a car design怀揣dream, every day the United States at the BMW design company working hard, even for Christmas section should also work overtime in the office. Christmas Day and this year is precisely Frank's turn for the better, maybe it should be said that Nokia's turn for the better, or from a certain sense, can also be regarded as a turning point in mobile phone industry. According to Frank recalls that afternoon, the company all go home, and apart from himself, phone rings, one claimed to be Nokia hopes to know how to find a car designed by people to help them design a mobile phone. He certainly did not know what Nokia is a company, or even guess This is a Japanese company, in his mind that there is only one simple ideas: anyway designed instrument panel, it should be almost right.
With a number of successful examples, the start due to coincidence. Likes pens and watches Frank has dreams of traditional handicraft and advanced technologies and services combined, and the car compared to the phone for him to realize this desire to become much easier, and this is the greatest he joined the Nokia power. 1992, Nokia do not know how to take the next step, it can not be denied This is a style very different companies, the production line has the plastic products, leather products, automobile tires, toilet paper, etc. of all sizes a wide range of products, apart from one Department of decent mobile phone. That same year, by the design team led by Frank introduced the first generation of GSM mobile phone Nokia 101, lightweight simple shape people can not believe its true calling. Nokia start naming names, a few years become the world's first mobile phone brand, sales and even its competitors Motorola, Ericsson and Siemens, a considerable sum. This is the power of design, Frank into the right track with Nokia.
In 1995, Nokia has become the chief designer of the first Frank and others concerned about the idea of Vertu, why ask about Vertu, his explanation was, "a unique mobile phone, each person wants, but only a talent are eligible to have a product. "everybody's first reaction was this: He was not joking that is crazy. But Frank did not joke, but not crazy. 3 years later, he received from the headquarters of Nokia start-up funding, a prototype open in 2001 and after the start to accept reservations Products, Nokia Vertu did not realize the value, so in January 2002, Vertu is completely out of the Nokia brand has become a an independent company. In 2002, Gwyneth Paltrow has become the first customer Vertu, 2003 to enter the high-end consumer area, in 2004 the introduction of Ascent, 2005 with the introduction of limited edition diamond Signature ... ... a real luxury mobile phone brand step by step on this one into people's attention.
Vertu factories located in remote villages in the outskirts of London, there is no machine noise, bright plant are a large group of crafts people. Vertu at more than 400 components, there is valuable diamonds, gold, jewelry, Ferrari material, the hardness is equivalent to 2 times the space of stainless steel metal, one by one through the manual processing and assembly, time more than three years of F1 racing 2 times. These are just superficial, the value lies in the connotation, as advocated by Frank the concept of "sustainable luxury" (Sustainable Luxury), a luxury not only depends on the value of materials and workmanship, above all a state of mind, a way for people from the gold and silver in the sense of a spiritual sublimation, a luxury high-sounding reason found

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TAG Heuer fashion ShouBiaoShi mobile phones

In recent years, we in the mobile phone market has seen some of the world famous brand products non-professional manufacturers, such as LG Prada and samsung Armani etc. Today, to bring you this phone product is well-known Swiss watch TAG Heuer manufacturers, as an established 150 years time outside of the TAG Heuer top mobile phone manufacturer, the company all over the world enjoy watch products with high reputation, Kimi Raikkonen well-known F1 hand (Jimmy) Kimi Raikkonen, actor Brad Pitt Tiger Woods ball player and goyle is the product of the company.
This TAG Heuer and France is famous Modelabs design studio to together build up the ShouBiaoShi mobile phones, according to introduce the product will be listed in the second half year, of course, the formal major is some high-end consumer groups.

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